To be a successful company in today’s world, means consideration for financial, social, and environmental sustainability…People, Planet, Profit, striving to “pay it forward’ while working towards a sustainable, balanced business and lifestyle.
Increasingly, businesses are expected to find ways to be part of the solution to the world’s environmental and social problems. The best companies are finding ways to turn this responsibility into opportunity. When business and societal interests overlap, everyone wins. Today’s responsible companies are looking for ways to partner with government, social sector and the financial community to find better solutions to society’s most difficult problems.
The single bottom line focuses solely on economics. The triple bottom line means ‘making a difference while making a dollar’. It is about understanding the relationship between economics and the human and natural environment.
Stehen Whipp of www.stephenwhipp.com (a division of Wolverton Securities) says it best:
“You really can create wealth and still satisfy your soul. It’s all about ethics and accountability, and putting your money where your values are. When you choose socially responsible investing, you are making a statement about who you are and what you stand for. You are telling the corporate world that the planet and all living things matter. That truth, justice, and human rights matter.”