Giving Tuesday: Inspiring a new generation of givers

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GivingTuesday is a global grassroots movement that essentially started as a "napkin" brainstorm at a UN conference in 2012. A large group of do-gooders, global development executives and non-profit leaders came together to make the day a reality in the US. Since then, GivingTuesday has had worldwide success with accumulated donations on that day reaching in the hundreds of millions! GivingTuesday, this year, falls on December 3. Marina Glovac, President & CEO of writes:

GivingTuesday is a day where we can all stand up and say, giving back matters. It's a day for starting conversations and growing a collective consciousness. A day where everyone can ask themselves -- what are the things I care about, and am I really doing enough to make a difference?

The incredible success of the movement is due to the fact that it is so easy for every organization to employ, no matter how big or small, and no matter what they support. Social media has helped #GivingTuesday become one of the most used and most recognizable symbols of charity around the globe and has inspired a new generation of givers -- extremely important considering that in 2013, statistics showed that 35 per cent of Canadian donors were aged 55 and over, and that number is rising.

Skeptics of the movement say that individual causes will get drowned-out in the noise of #GivingTuesday, and creating a campaign around that day will be a lost effort. However, they are missing the point: the movement is intended to raise awareness and inspire empathy and generosity in the millions of people who are currently not giving to their capacity, and provide an opportunity for those people to share with their friends the issues that are closest to their hearts.

Where will you be on GivingTuesday? Let's all take just a few minutes out of our day to GIVE.


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